Director of Casino Sports Product and Retention

Director of Casino Sports Product and Retention BettingJobs is working with a well-established multi-brand iGaming operator seeking to expand their Web3/ Crypto vertical with an experienced Director of Casino Sports Product and Retention . Ideally based in Johannesburg HQ though also open to candidates working remote within Europe . Responsibilities Own the player-facing product roadmap (casino, sportsbook, live dealer, crypto integration, etc.). Oversee UX/UI design to ensure intuitive, high-conversion flows (registration, deposit, gameplay, withdrawal). Lead optimisation for mobile-first experiences, since most traffic is mobile. Direct CRM & VIP strategies, from segmentation to personalised offers. Oversee loyalty programs, gamification mechanics, and cross-sell campaigns between products. Manage lifecycle communications (email, sms, push, web popups) to boost LTV. Negotiate and manage commercial agreements with new and existing game providers, ensuring favourable terms and access to top-performing content. Oversee technical integrations and certifications of new providers and games, coordinating closely with Product and Tech teams to ensure smooth launches. Manage ongoing supplier relationships and content pipelines, including the scheduling, placement, and ordering of new game releases. Negotiate premium placement and exclusivity deals for high-performing or exclusive titles to maximise visibility and revenue. Curate and optimise the game lobby across verticals, ensuring categorisation, UX flow, and featured titles align with player preferences and commercial objectives. Lead brand tone, visual identity, and creative execution across all touchpoints. Ensure promotional campaigns align with both product features and player motivations. Oversee content strategy — web copy, communications, game descriptions, sports Use player data, behavioural analytics, and AI tools to personalise experiences at scale. Drive A/B testing and multivariate optimisation for conversion, retention, and monetisation. Work with compliance/legal to ensure UX and promotions meet regulatory standards in each market. Integrate responsible gambling tools without compromising the core experience. Act as the bridge between Tech, Product, Marketing, Operations and Finance. Translate executive strategy into actionable roadmaps for multiple teams. Champion a player-first culture company-wide. Seniority level Director Employment type Full-time Job function Product Management Industries Gambling Facilities and Casinos J-18808-Ljbffr

Location: España, ES

Posted Date: 11/24/2025