Head of Marketing

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from BettingJobs BettingJobs is working with a fast-growing crypto casino who are looking for a Head of Marketing to join their team based fully remotely . Responsibilities Develop and execute a data-driven marketing strategy aligned with business goals (acquisition, retention, brand growth) Define the brand positioning, tone, and messaging across all channels Manage marketing budgets, performance metrics, and reporting for ROI and LTV Identify opportunities for strategic partnerships, sponsorships, and collaborations Plan and manage performance marketing campaigns (PPC, display, affiliates, influencers, SEO, and content) Build and optimize affiliate and partnership programs for scalable player acquisition Test and refine multi-channel user acquisition strategies tailored to crypto and iGaming audiences Implement player segmentation, lifecycle marketing, and CRM initiatives Oversee creation of marketing content — from social and blog to campaigns and creative assets Manage social media presence across platforms like X (Twitter), Telegram, Discord, and Reddit Engage with the crypto and gaming community to build loyalty and organic growth Track, analyse, and report on campaign performance using data tools and dashboards Identify key growth metrics and continuously optimize for conversion, retention, and ROI Collaborate with product and operations teams to align marketing insights with player experience As the company scales, hire, mentor, and lead a small marketing team Manage external agencies and freelancers as needed Requirements 4 years of experience in digital marketing, ideally within iGaming, crypto, sports betting, or high-growth B2C tech Proven success scaling user acquisition and retention across digital channels Strong understanding of crypto audiences, Web3 marketing, and casino/gambling compliance frameworks Hands-on experience with paid acquisition (Twitch, Reddit, Streamers, etc.) Experience managing affiliate marketing programs and influencer collaborations Comfortable using analytics and attribution tools (GA4, Mixpanel, Looker, etc.) Strong creative instincts — able to brief, critique, and guide design and content effectively Self-starter who thrives in lean teams, capable of both strategy and execution Excellent written and verbal English communication skills Passion for gaming, crypto, and online entertainment Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Gambling Facilities and Casinos J-18808-Ljbffr

Location: España, ES

Posted Date: 11/21/2025