Digital Marketing Manager

Digital Marketing Manager Full-time | Hybrid (Remote in-office in Marche, Matelica) About the Role: We are looking for a highly motivated Digital Marketing Manager to lead and coordinate the digital marketing efforts across our network of international education, travel, and tech brands: Study Abroad Association (USA) SAA Italy (IT) Campus Community (USA) GoTribe (IT) LewerMark (USA) Any other required projects/brands This position is based in Italy (preferably the Marche region) and offers a hybrid setting, part remote and part in-person at our office in Matelica, to enable regular collaboration and team meetings. You will play a key role in aligning our marketing strategies across multiple brands, markets, and languages (mainly Italian and English). The ideal candidate combines strategic vision with hands-on digital skills, managing both the big picture and day-to-day execution. We are looking for someone to head up the entire marketing effort for various brands, requiring adaptability, multitasking, and problem-solving skills. Someone who thrives in a dynamic, creative, start-up environment and loves turning ideas into measurable results. You’ll also have access to additional team members, freelancers, and creative resources to support your strategies and execution. Main Responsibilities Digital Strategies & Project Management Coordinate marketing strategies and messaging consistency across all brands and markets. Define and implement coordinated omnichannel digital marketing strategies that integrate social media, paid campaigns, email marketing, CRM, and web presence into one cohesive experience. Manage timelines, campaigns, and cross-functional communication between teams (Italy–US). When needed, supervise external freelancers or agencies (e.g., SEO, paid ads, video). Set clear KPIs and prepare monthly performance reports. Maintain a consistent brand voice and visual identity across all platforms. Digital Marketing Execution Plan, execute, and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Campaign Manager. Oversee SEO and content marketing to increase organic visibility. Manage and update websites and landing pages. Create or coordinate the creation of marketing content (blogs, articles, Newsletters, social posts, videos, etc). Managing Digital PR and other paid channels relevant to the brands Track and report analytics using GA4 and Looker Studio. Manage CRM and automation tools (HubSpot, Mailchimp, or similar). Measure ROI from all marketing activities and campaigns Brand & Community Growth Create leads through the entire digital marketing effort Manage various social media accounts (SAA, SAA Italy, GoTribe, Campus Community, Lewer Mark, etc). Increase community engagement (mentions, tags, collaborations, influencer marketing). Plan and execute marketing strategies for events and conferences, and manage post-event follow-up (including newsletters and industry outreach). Help organise relevant industry webinars. Coordinate potential partnerships, influencers, and marketing collaborations. Coordinate with our international partners for co-branded initiatives. Managing all our collaterals for conference banners, brochures, flyers, etc. Post on different industry list servers such as SECUSS Managing the company newsletter Outreach to most associations and consortiums for both free and paid opportunities Update our websites with new programs, news, and other content. Requirements 3 years of experience in digital marketing, ideally across international or multi-brand environments. Proven experience in performance marketing, SEO, content marketing, and omnichannel strategy. Experience with cross-functional collaboration between marketing, sales, and operations teams. Fluent in English (essential) and in Italian. Proactive, organized, and able to manage multiple projects simultaneously. Skilled with Google Ads, Meta Ads, GA4, SEO tools (Ahrefs, SEMrush), and CRM/automation software such as Hubspot. Available for occasional travel within Italy and abroad. Preferred: Experience in the international education, travel, or startup sectors. Experience managing or mentoring junior marketers or freelancers is a plus. Familiarity with US higher education and B2B marketing. Video marketing or digital PR experience. What We Offer Dynamic, international, and purpose-driven environment. We value creativity, initiative, and people who bring ideas to the table. You’ll be trusted with real responsibility and autonomy from day one. Flexibility to work remotely with periodic in-person sessions in Marche. Growth opportunities across multiple global brands. Direct collaboration with the executive team (CEO and VP). If you’re ready to take ownership of ambitious projects and grow with a global team, we’d love to hear from you. To Apply: Send your resume and a brief cover letter to: leonardo@studyabroadassociation.com alessio@studyabroadassociation.com

Location: Matelica, Marche, IT

Posted Date: 11/18/2025