Sales and Marketing - Bakery

Key Responsibilities: Develop and maintain strong relationships with existing and potential clients in formal trade, general trade, chain stores, and forecourts. Meet or exceed agreed sales targets and key performance indicators (KPIs). Conduct regular visits to clients to ensure product availability, proper display, and compliance with merchandising standards. Provide product knowledge, training, and support to retail staff as needed. Identify new business opportunities and expand the customer base. Monitor market trends, competitor activity, and customer feedback, and report insights to management. Assist in planning and executing sales promotions and campaigns. Maintain accurate records of sales, orders, and customer interactions in the company CRM or reporting system. Ensure timely delivery and stock rotation to avoid product shortages or wastage. Qualifications & Experience: Minimum Grade 12 / Matric; tertiary qualifications in Sales, Marketing, or Business Administration are an advantage. Proven experience in sales, preferably in FMCG, bakery, or food distribution. Experience dealing with formal trade, general trade, chain stores, and forecourts is highly desirable. Skills & Competencies: Strong communication, negotiation, and interpersonal skills. Customer-focused with a proactive sales approach. Ability to work independently and manage own territory. Strong organizational and time-management skills. Basic computer literacy (MS Office, CRM systems). Knowledge of bakery products and retail merchandising is an advantage. Key Performance Indicators (KPIs): Achievement of sales targets for assigned territory/accounts. Number of new accounts opened or developed. Stock availability and compliance with merchandising standards. Customer satisfaction and relationship management. Accurate reporting and administrative compliance.

Location: Botswana - Gabarone, ZA

Posted Date: 11/7/2025