Trade Marketing Manager (Kenyan Local)

This is a great opportunity to grow in a leading liquor distribution company that is part of a diverse group of companies. Key Responsibilities: Develop and implement trade marketing plans aligned with brand strategy and sales objectives. Design and execute in-store visibility, POS materials, and promotional activities. Coordinate with sales teams to support product sell-in, launches, and activations. Segment and analyze trade channels (modern trade, general trade, horeca) to tailor activities effectively. Track performance of trade promotions and recommend optimizations. Build relationships with key distributors, retailers, and horeca accounts. Manage budgets and ensure cost-effective execution of trade programs. Requirements: Bachelors degree in Marketing, Business, or related field 46 years' experience in trade marketing or sales, preferably in liquor or FMCG Strong understanding of Kenyan trade channels and consumer behavior Excellent planning, project management, and analytical skills Proficient in MS Office; knowledge of merchandising tools is a plus Willingness to travel within Kenya for market visits and trade engagement Apply Now!

Location: Kenya, ZA

Posted Date: 11/6/2025