Social Media Strategist

Polimoda, a leading name in fashion education, is seeking a sharp, culturally fluent Social Media Strategist to own our organic social ecosystem and community growth. Based in Florence, this role sits at the intersection of fashion, education, and digital culture—where editorial excellence meets measurable impact. You think like a publisher, move like a creator, and operate like a strategist. You’ll architect platform-native narratives that translate Polimoda’s values (inclusivity, diversity, sustainability, talent, creativity) for Gen Z, Millennials, and their families. You'll join a dynamic, experienced in-house communications team that puts the school's identity—and that of its students and faculty—at the heart of everything we do. We're a close-knit group, deeply passionate about our work, communications, and culture in all its forms: fashion, music, art, current affairs, and everything in between. Collaboration defines our approach—working together toward shared goals is fundamental to how we operate. Key Responsibilities Own organic strategy & execution across Instagram (feed/Reels/Stories), TikTok, YouTube (Shorts/long-form), Spotify (podcasts/playlists), LinkedIn and X; define objectives, audiences, pillars, formats and channel charters. Contribute to building and running the always‑on editorial calendar; orchestrate seasonal and campaign moments aligned with institutional priorities. Daily monitoring & escalation: proactively monitor Polimoda’s presence across social and external channels (mentions, tags, UGC, press, forums). Track sentiment, identify risks/opportunities, elevate issues fast and coordinate timely responses with Comms/PR. Hands‑on content creation: ideate, script, shoot and edit platform‑first assets (Reels/TikTok/Shorts, carousels, stories, thumbnails, audiograms) and publish with metadata, tagging and accessibility. External production leadership: brief and coordinate external teams (video makers, editors, photographers, designers, studios) to deliver on‑brand assets; manage timelines, budgets, rights/usage and quality control. Influencer & creator marketing: scouting, outreach, briefs, compensation models, contracts (with support), usage/rights, UGC governance and performance tracking. Collaborate with the Web Marketing team on paid amplification (assets building). Lead creative direction for social (hooks, scripts, motion guidelines) and optimize for retention, shares, saves and community health. Implement social listening & trend mapping; convert insights into experiments, playbooks and repeatable formats. Establish KPI frameworks/OKRs and weekly dashboards (quality reach, retention, ER, CTR, share rate, lead quality); turn insights into concrete next actions. Ensure brand governance (tone of voice, accessibility, credits, rights, safety, crisis protocols). Use AI tools (ChatGPT, Claude, editing assistants) for ideation, copy variants, asset versioning and workflow acceleration—ethically and transparently. Occasional travel might be required. Skills & Experience Bachelor’s degree in Communications, Marketing, Media or related field. 2 years in social strategy/content growth roles (education, fashion, or lifestyle a plus). Strong copy skills in English (near native); Italian is a strong plus. Hands‑on with mobile‑first production and design (CapCut/Premiere, Photoshop/Canva). Basic photography literacy: framing/composition, light and color fundamentals; ability to shoot quick assets (smartphone or mirrorless), perform basic edits (crop, exposure, color), and brief photographers effectively. Familiarity with Lightroom is a plus. Organized, decisive, collaborative—able to brief, prioritize, and ship at pace without losing quality. Culture & Taste We’re hiring for taste and cultural signal , not just tools. You should speak fashion, art, music, film, design, and internet culture fluently—and challenge clichés with smart, contemporary references that resonate with our community . The company Polimoda represents the high training in the fashion industry in an internationally recognized center of excellence, located in the heart of one of the most important production areas of Made in Italy. Founded in 1986, over time the institute has constantly guaranteed high standards of specialization, consolidating its reputation as one of the world’s leading fashion schools. Though deeply rooted in Florence, Polimoda is an international institution that has developed strong relationships with the most important businesses in the sector. Here the next generation of fashion professionals receive unique interdisciplinary training, designed to transmit the expertise and vision they need to stand out in the job’s market today. At Polimoda, we’re an equal‑opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics. J-18808-Ljbffr

Location: Firenze, Toscana, IT

Posted Date: 11/5/2025