Area Sales Manager

Job Title: Area Sales Manager – Forklift & Materials Handling Solutions Location: Milton Keynes/Peterborough/Cambridgeshire Salary: Competitive base uncapped commission, company car, and benefits About the Role We are seeking a proactive and results-driven Area Sales Manager to cover a defined territory within the forklift and materials handling industry. You will be responsible for generating new business, building long-term customer relationships, and promoting a full range of forklift trucks, warehouse equipment, and related solutions. This is an excellent opportunity to join a well-established business with a strong reputation in the marketplace. Key Responsibilities * Proactively identify and win new business opportunities across your region * Manage and develop existing customer accounts, ensuring repeat business and long-term partnerships * Promote a wide range of forklifts, warehouse trucks, and tailored handling solutions * Carry out site visits, equipment demonstrations, and negotiate commercial terms with decision-makers * Maintain a strong sales pipeline, delivering accurate forecasts and reporting to management * Work closely with internal support teams to ensure customer requirements are met effectively About You * Proven track record in B2B sales within forklift trucks, materials handling, plant hire, or capital equipment * Strong business development background with a consultative, solution-led sales approach * Ability to influence and build relationships with stakeholders at all levels * Target-driven, self-motivated, and comfortable working independently in the field * Full UK driving licence is essential What’s on Offer * Competitive salary uncapped commission structure * Company car, laptop, and mobile phone * Pension scheme and benefits package * Ongoing training, product support, and clear progression opportunities

Location: East of England, GB

Posted Date: 11/3/2025