Abbott Laboratories

Director, Marketing and Commercial Excellence, APAC

Job Location

Singapore, Singapore

Job Description

Key Responsibilities Strategic Marketing Leadership Define and lead mid- to long-term marketing strategies, including market research, customer insights, advertising, and promotions. Develop and implement strategic brand plans and product strategies. Identify high-potential market segments and portfolio opportunities to grow market share. Product & Brand Management Oversee new product planning, pricing, positioning, and launch activities. Lead APAC new product launches, from business case development to execution and performance tracking. Collaborate with global teams to ensure regional priorities are addressed. Market Intelligence & Insights Conduct and supervise marketing research across brands. Analyze sales and marketing trends to inform strategy. Build competitive intelligence and customer insights to support brand development. Business Development Lead strategic partnership and business development projects to accelerate growth. Ensure alignment between regional and global priorities for product launches and market expansion. Commercial Excellence Design and implement regional commercial excellence strategies, focusing on sales force effectiveness and automation. Drive segmentation and targeting initiatives linked to business performance. Lead strategic initiatives including commercial execution, value expansion, and channel excellence. Performance Accountability Accountable for achieving defined revenue targets for key franchises. Establish and track metrics to measure effectiveness of marketing and commercial plans. Cross-functional Collaboration Partner with APAC DVP, regional/ country GMs, Global Strategic Marketing, Regulatory, and Clinical teams. Coordinate strategic approaches for product/ therapy launches and leverage learnings across the region. Facilitate strategic and financial planning processes. J-18808-Ljbffr

Location: Singapore, Singapore, SG

Posted Date: 10/15/2025
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Abbott Laboratories

Posted

October 15, 2025
UID: 5443841007

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