SOCIAL MEDIA AND INFLUENCER SPECIALIST

Overview The BATA GROUP is one of the world's leading manufacturers and retailers of quality footwear. A global company with more than 30,000 employees, over 5,000 stores in more than 70 countries worldwide, Bata has been providing the best shoes at the best value for money, backed by unparalleled service, for more than 120 years. Since its founding in 1894 by Thomas Bata, the Company has demonstrated its commitment to responsible and innovative business models and inclusive operations in every country where it operates. AW LAB is part of the Bata group, with more than 270 stores in Italy, Spain and Portugal, offering urban sport style trends and a wide collection of sneakers, apparel and accessories. DESCRIPTION OF THE ROLE A Social Media and Influencer Specialist oversees AW LAB interactions with the public by implementing social media content strategies across platforms such as TikTok, Instagram, Facebook and LinkedIn. Responsibilities include analyzing engagement data, identifying trends in customer interactions, planning digital campaigns to build an online community, and defining an AW LAB influencer community through agencies and direct contacts. The role also covers social media strategy, content production, and the definition of PED, and involves coordinating with external agencies for influencer activities. Internally, the specialist collaborates with brand communications, omnichannel, and product departments to align activities. Responsibilities Define the social media strategy for platforms including Facebook, Instagram, TikTok, Pinterest and LinkedIn. Define the PED for all social media platforms. Manage and oversee social media content to ensure production aligns with platforms and the brand. Measure the success of every social media campaign. Stay up to date with the latest social media best practices and technologies. Use social media marketing tools. Collaborate with influencer agencies to build AW LAB community and establish direct contacts with influencers. Collaborate with Sales and Product Development teams. Requirements At least 4 years in a social media position. Fluent in English and possibly in Spanish. Crazy for social media and influencers, with lots of creative and out-of-the-box ideas. Passionate and comfortable with direct contact with Italian and Spanish influencers. Dynamic, passionate and enthusiastic about life. Location Possibility of working in smart working (part of the week) after an initial on-site training period. Seniority level Associate Employment type Full-time Job function Marketing Industries Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry J-18808-Ljbffr

Location: Padova, Veneto, IT

Posted Date: 10/9/2025