Brand Manager TENA

Brand Manager TENA We are looking for a passionate Brand Manager for our TENA Brand reporting directly to the Senior Brand Manager TENA. About the Role Support the implementation of a Marketing Strategy for TENA Brand to meet established sales or market share targets. Responsibilities Local Markets brand owner, overall responsible of Brand P/L, brand building and profitable market share development Leads annual Brand Plans: owns brand A&P and defines brand activation touch points in line with Global Guidance; responsibility for sufficiency and accuracy of A&P allocation & monitoring Responsible of marketing local implementation, usage of global material, reduction of non-working in markets, maximization of Digital & Paid Media Leads Brand & Innovation Campaign Activation, tracking and corrective actions; for Product Innovation is responsible of achieving the business case and leads and survives all phases including Phase In/ Phase Out, distribution and brand activation Owns Brand Assortment, Product Management and Pricing in line with Global Guidance; drives Assortment initiatives together with Global Partners (SC, GPM, GBIS, PMI) Expert in capturing Consumers and Customers Insights Provides feedback to the Global Brand Strategy Responsible for the Media Plan Strategy Requirements University Degree in Business Management, Marketing or a similar academic background Minimum 2 years of previous experience in a marketing role, background from the FMCG sector is a plus Fluency in English Media knowledge Familiarity with Excel and Nielsen for Data Analysis Team Collaboration and good communication skills Proactivity in leading multiple projects at the same time What We Can Offer Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. EEO Statement: Essity is an equal opportunities employer. J-18808-Ljbffr

Location: Legnano, Lombardia, IT

Posted Date: 10/8/2025