Senior Trade Marketing Manager

Join New Balance as a Senior Trade Marketing Manager Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. New Balance is seeking a dynamic and experienced Senior Trade Marketing Manager to lead all trade marketing activity across brand partners in Italy. The ideal candidate will have a proven track record of developing and executing trade marketing strategies that drive consumer engagement, improve brand presence, and increase revenue. The Senior Trade Marketing Manager will play a pivotal role in managing a team of trade marketing professionals, ensuring seamless coordination between stakeholders in sales, marketing, ecommerce, and retail teams to continuously optimize the customer experience. The successful candidate will have experience across the full journey from online to instore, as well as ecommerce and visual merchandising. Key Responsibilities: Develop and implement a comprehensive trade marketing strategy that aligns with overall brand and sales objectives across all brand partners. Lead, mentor, and develop a high-performing team of trade marketing professionals. Support the team in ensuring campaigns deliver on objectives, with consistency across all touchpoints in the omnichannel journey. Partner with the EMEA visual merchandising team to ensure consistent brand presence in the market. Collaborate with sales and retail teams to align trade marketing strategy with key account plans and owned channel plans. Track, analyze, and report on the performance of trade marketing efforts, utilizing insights to optimize future strategies. Manage the trade marketing budget for Italy, ensuring cost-effective use of resources. Stay updated on market trends, consumer insights, and competitor activities to inform and adapt future strategies. Requirements for Success: Education: Bachelor’s degree in Marketing, Business, or a related field, or related experience. Experience: Solid experience in Trade Marketing, with a focus on both online and instore retail environments, and knowledge of E-Commerce and visual merchandising. Team management experience is essential. Leadership Skills: Proven experience in leading and managing a team of marketing professionals, with strong interpersonal and coaching skills. Analytical Mindset: Strong analytical abilities to assess strategic and campaign performance and identify areas of improvement from data. Stakeholder Management: Ability to work with multiple stakeholders at the same time, with the ability to influence cross-functional teams and external partners. Technical Proficiency: Experience with instore and digital trade marketing tools and techniques. New Balance is an Equal Opportunity Employer , committed to equality of opportunity for all current and prospective associates, regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership, and gender reassignment. J-18808-Ljbffr

Location: Bolzano, Trentino-Alto Adige, IT

Posted Date: 10/8/2025