PR & Brand Program Lead Italy

PR & Brand Program Lead Italy page is loaded PR & Brand Program Lead Italylocations: Milan, Italytime type: Full timeposted on: Posted Todayjob requisition id: R-0143095 JOB DESCRIPTIONCalling all originals: At Levi Strauss & Co., you can be yourself - and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit -and your future.ABOUT THE JOBPR & Brand Program Lead to drive brand heat, cultural relevance, and media impact across Italy.Key ResponsibilitiesAs the PR & Brand Program Lead for Italy, you’ll own the local PR strategy and brand programming, aligning global and European strategies with local execution to deliver powerful, culture-driving brand moments. You’ll lead a talented internal team and external partners to shape Levi’s presence in fashion media, pop culture, and lifestyle spaces.Public Relations: Develop and execute integrated PR strategies rooted in consumer insight and market trends* Lead PR planning for press days, launches, cultural events, and media partnerships* Secure impactful editorial coverage across fashion, lifestyle, and mainstream media* Manage media relations with an extensive network of journalists, stylists, influencers, and cultural figures* Partner with global and corporate teams on executive media engagements and press materialsBrand Programs: Build and implement 360° brand programs for Italy, focusing on Milan as a cultural epicenter* Deliver best-in-class brand experiences that resonate with key communities and drive cultural relevance* Align with global campaigns while identifying unique local opportunities and partnerships* Lead creative storytelling and event execution through top-tier agency partnersLeadership & Collaboration: Lead and develop a high-performing PR & Brand Programs team* Collaborate cross-functionally with marketing, cluster, and global teams* Oversee PR showroom operations and seasonal product seedingPerformance & Budget: Own the PR budget, planning strategically around brand priorities* Measure ROI across media and brand activations* Drive accountability across internal and external teamsABOUT YOU 10 years in PR and brand communications within fashion/apparel/lifestyle, ideally with in-house experience* Deep knowledge of the Italian media landscape and cultural scene, especially Milan* A creative, strategic thinker with a strong eye for aesthetics and storytelling* Exceptional media and influencer relationships* Experience managing budgets, teams, and agencies* Fluent in Italian and EnglishLS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.LI-Hybrid LOCATIONMilan, Italy FULL TIME/PART TIMEFull timeOur common thread: We're originals.From day one, we've been doing it our way — creating our own drumbeat and building something that's different from the rest. That's why we're looking for people who are excited about finding their career fit and transforming the future. Because at Levi Strauss & Co., you can do what you love while staying true to who you are. J-18808-Ljbffr

Location: Milano, Lombardia, IT

Posted Date: 10/6/2025