Head of Marketing (F&B QSR Brand)

Head of Marketing (F&B QSR Brand) - Randstad Singapore This range is provided by Randstad Singapore. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Well-known QSR brand. Head of Marketing to oversee the full-fledged marketing responsibilities locally. About the company Our client is a QSR brand with a long standing presence. With concrete expansion plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2025. Key responsibilities Define and execute a holistic marketing strategy aligned with commercial objectives. Lead integrated marketing initiatives to support product rollouts, seasonal campaigns, and brand milestones. Champion brand consistency across all touchpoints, including visual communications, packaging, and customer experiences. Oversee the development of marketing assets that reflect the brand's identity and tone. Manage and optimize multi-channel efforts across digital, print, events, and partner activations. Leverage data to monitor campaign performance and refine future marketing initiatives. Drive innovation through digital and customer engagement platforms such as loyalty programs, CRM, and online commerce. Oversee content development for digital platforms, ensuring strong storytelling and audience relevance. Oversee budget planning and ensure effective resource allocation and ROI measurement. Lead and grow a team, fostering a culture of collaboration and continuous improvement. Qualifications and experience Marketing experience in QSR brands is a basic requirement. Minimum 8 of experience in marketing, with at least 3 years in a leadership role for a QSR brand Bachelor's degree in Marketing, Business, Communications, or a related field Proven success in developing and executing brand and marketing strategies in the F&B industry. Demonstrated ability to translate business goals into actionable marketing strategies. Strong leadership and communication skills. Creative mindset with attention to detail and brand aesthetics. Ability to thrive in a fast-paced, dynamic kitchen environment. If you're ready to take on a dynamic role and contribute to our brand's growth, we'd love to hear from you! Apply today to be a part of our journey. (EA: 94C3609/ R23112482) Seniority level Director Employment type Temporary Job function Marketing Industries: Food and Beverage Services We’re refining this description to present clear responsibilities and qualifications for the role. J-18808-Ljbffr

Location: Singapore, Singapore, SG

Posted Date: 9/17/2025