Cal Concept & Lifestyle Pte Ltd
Marketing Lead (Strategy & Execution)
Job Location
Singapore, Singapore
Job Description
Overview The Role You’re the key point of contact for campaigns & ads. You turn business goals into sharp ideas, clear briefs, shipped assets, and learnings we can act on. You’ll co-run socials, rally KOLs/partners, run our eDMs, and help steer production so everything lands on time and on brand. What you’ll do Campaigns & Ads (your priority): Own the plan, creative angles, briefs, and delivery for brand/product launches and promos. Liaise with our media agency, keep tests rolling, and share a simple weekly “what worked/what’s next.” Socials (IG, TikTok, Little Red Book): Co-run with our marketing team—calendars, posting cadence, and platform-native ideas. KOLs & Partnerships: Source, pitch, and track creators/brand collabs that fit our vibe; build simple give/get deals that drive results. eDM / Newsletter: Run a bi-monthly newsletter and key flows (e.g., birthdays). Clear copy, tidy lists, UTMs and GA4 so we learn. Production & Strategy: Help steer shoots in a team effort (storyboards, shot lists, talents call sheets) and keep assets moving through edit to publish. Website & Landing Pages: Brief landing pages on our WordPress & external Leadpage platform; partner with Web/Analytics on SEO basics, tracking, and conversion tweaks. Brand Consistency: Keep visuals cohesive while pushing fresh, relevant creative ideas. You’ll thrive if you have Real experience running campaigns & ads (agency, brand, or your own business) and a habit of delivering on time. Channel chops across Instagram, TikTok, and (bonus) Little Red Book. Detail orientation & deadlines: meticulous, organised, and calm under pace—80/20 bias to ship, not perfection paralysis. Strong marketing writing (social/eDM) and clear comms with designers, editors, and partners. Big pluses Design/videography/editing skills (Canva/Adobe, Premiere/CapCut). Experience in beauty, wellness, or fashion/lifestyle. Tools: Notion, WordPress, Leadpages (Webflow/Shopify also welcome). Chinese proficiency to support LRB content. What we offer A front-row seat as we scale: new clinic, new product line, real runway. Autonomy, smart collaborators, and the satisfaction of seeing your work live—and work. Competitive pay, wellness perks, and a creative, fast-moving environment. Apply if this like something exciting for you to grow & glow! J-18808-Ljbffr
Location: Singapore, Singapore, SG
Posted Date: 9/16/2025
Location: Singapore, Singapore, SG
Posted Date: 9/16/2025
Contact Information
Contact | Human Resources Cal Concept & Lifestyle Pte Ltd |
---|