Company:

Hoffman Beverage Company is a leading, local, and family-owned beverage distributor that was founded in 1919. We are committed to our mission to distributing the world’s best beverages through great people and genuine partnerships. Hoffman Beverage is dedicated to building strong, lasting relationships with our customers, suppliers, and communities. We proudly embrace our values, as they define the qualities we impart in our team and our organization:

 TEAMWORK – ATTITUDE – PASSION – INTEGRITY – NEVER SATISFIED

General Summary:

This Area Sales Manager (ASM) role is responsible for the direct management and leadership of the Lawrenceville territory, containing 10 surrounding cities and towns. The ASM will be responsible for multiple sales channels including grocery stores, convenience stores, and on-premise sales accounts. The ASM is responsible for leading the direction, execution, and proper reporting of outcomes to ensure expected revenue goals are met. The ASM also leads the Sales team to identify opportunities, establish goals and objectives to deliver business plan and goals; managing business changes; ensuring new program benefits are obtained; monitoring key performance metrics, and managing resources efficiently.

Job Requirements:

• High School Diploma or GED. Bachelors Preferred.
• Valid VA Driver License – MVR must meet company standards
• Pass criminal background and drug screen
• Must be at least age 21 or older

Knowledge, Skills & Abilities:

• Advanced selling skills
• Proven leadership ability, personnel management skills
• Excellent problem solving, analytical solving skills
• Strong attention to detail
• 5 years of progressive management experience in the beer or related industry preferred
• Basic PC Skills (MS Word, Excel, PowerPoint)
• Sales system experience a plus
• Ability to collaborate with others, internal and external customers
• Strong communication skills, written and verbal

Duties and Responsibilities:

• Responsible for maximizing sales of all Hoffman Beverage products in assigned territory by increasing brand awareness, package distribution, and any display opportunities
• Sets team up for success by motivating, coaching, training, and teaching how to deliver results
• Provides honest assessments of the team for efficiency and improvement and resources for learning to create intentional developmental plans necessary to support continuous progress and career growth opportunities
• Promotes a fun, results-driven work environment that achieves its results in a safe, professional, and ethical environment
• Owns customer service, relationships, and growth with internal and external customers through the establishment of positive, profitable, selling relationships with key accounts to drive successful execution of plans in the market
• Utilize ABI selling tools to maximize opportunities
• Leads cross-functional collaboration by partnering with other functional departments including Warehouse and Delivery department leaders to ensure shared expectations are met and exceeded
• Communicate problem areas and opportunities with respective pre-salesman and inform Director, Grocery and/or VP of Sales of progress and/or deficiencies
• Establishes management routines to ensure communication between account managers are maintained; providing input and direction regarding merchandising standards, set integrity, product supply, forecasts, and capacity efficiencies, inventory risks to maximize revenue
• Manages, leads, and motivates a team to deliver results by communicating company goals, safety practices, and deadlines, engaging and developing team leaders/account managers through effective performance management, and coaching and training
• Implements continuous improvement methods while maintaining customer focus, and embodies company purpose and “TAP-IN” values to inspire servant leadership
• Maintain Monthly Weekend Merchandising schedule
• Attendance at sales and management meetings is mandatory
• Must be available to attend scheduled retailer activities and be able to participate in retailer entertainment activities during and after normal working hours
• Performs other duties as directed

 Communication:

• Understands and adheres to organizational and department policy and procedures
• Conducts himself/herself in a professional manner at all times per the Company Values “TAP-IN”
• Resolves conflicts respectfully and s timely manner, ask for assistance from appropriate supervisor/HR as needed
• Maintains job-related confidentiality
• Participates actively in department team and all-staff meetings
• Communicates respectfully at all times
• Ability to communicate effectively verbally and in writing
• Operates with a sense of teamwork

Safety Ownership

• Take reasonable care of yourself by not taking risks or putting yourself in danger.
• Take care of others by not causing distractions and ensure your behavior does not impair the ability to perform duties safely as well as efficiently for others.
• Responsible for following instructions and established safety policies. Use the safety measures provided.
• Do not interfere or misuse work equipment. Should only use equipment if trained and authorized.

Physical Requirements: These are physical and mental requirements of the position as it is typically performed. Inability to meet one or more of these physical or mental requirements will not automatically disqualify a candidate or employee from the position. Upon request for a reasonable accommodation, the Company may be able to adjust or excuse one or more of the requirements, depending on requirement, the essential functions to which it relates and the proposed accommodation.

What Do We Offer?

Full-Time employees of Hoffman Beverage will have access to a selection of employee benefits, including:

• Competitive Health Insurance
• Employee Wellness Program - The company PAYS a portion of your health insurance!
• Dental, Vision, Life, Disability, etc.
• Employee Assistance Program
• Paid Time Off
• 401K Retirement plan w/ company matching
• Pet Insurance
• Tuition Reimbursement 
• Cell Phone Stipend
• And more…!

Moral of the story, if you love our products, you'll really enjoy being part of the Hoffman Beverage team! 

Equal Opportunity Employer: Hoffman Beverage Company is proud to be an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Disclaimer: The above statements are intended to describe, and general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and/or skills required of all personnel so classified.