Digital Marketing Specialist

Join to apply for the Digital Marketing Specialist role at J.M. Huber Corporation . Portfolio Business: Huber Engineered Materials Huber Engineered Materials (HEM) is a portfolio of global mid-sized specialty chemical and mineral businesses within J. M. Huber Corporation. HEM is organized into three strategic business units: Huber Advanced Materials, Huber Specialty Minerals, and Huber AgroSolutions. Huber AgroSolutions is a global provider of plant nutrition and crop productivity solutions, operating in over 90 countries. We combine science, experience, and education to promote sustainable agriculture. Our brands include Miller, Biolchim, Cifo, Ilsa, Florimo, and KelpGrow. Purpose of Job: The Digital Marketing Specialist combines strategic thinking with execution across content marketing, web and SEO, marketing automation, lead generation, and digital campaigns. Responsibilities include developing content strategies for websites, social media, email, and search engines, ensuring brand consistency, and driving user engagement to generate leads. The role manages email marketing, automation workflows, social listening, and digital engagement, supporting global market growth. Main Responsibilities: Plan digital media buys and integrated campaigns with regional teams. Develop and implement strategies across websites, social media, search, email, and automation platforms. Create content calendars and oversee digital content marketing to engage target audiences and generate leads. Manage website SEO, content, messaging, and performance improvements. Optimize email marketing and automation workflows aligned with CRM and sales goals. Segment audiences for tailored content. Identify digital lead generation opportunities and enhance user experience. Design paid media strategies, including SEM and social campaigns. Monitor KPIs, generate reports, and improve performance through testing. Provide expertise on digital tools and trends; train colleagues. Support global marketing initiatives and manage social listening and engagement. Requirements & Qualifications: Bachelor’s degree in Communications, Marketing, or related field. At least 5 years in digital marketing, preferably B2B or technical sectors. Experience in SEO/SEM, website optimization, content strategy. Hands-on with CRM and marketing automation tools. Experience working internationally and with diverse teams is a plus. Proficient in managing web production workflows and A/B testing. Active in social media, blogging, and community management. Understanding of social media platforms and their functionalities. Adaptable, proactive, and solutions-oriented. Strong collaboration skills across functions and cultures. We offer a dynamic environment, benefits, hybrid work, and opportunities for growth. If interested, submit your application for consideration. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Manufacturing This job is not expired; applications are open. J-18808-Ljbffr

Location: San Giorgio di Piano, Emilia-Romagna, IT

Posted Date: 8/24/2025