CRM Expert

CRM Expert About Us: The world around us is changing rapidly, and so is the insurance sector. Now is the right time to take a bold step and shape the future of insurance: this is Allianz Direct! As a pan-European online insurer of the Allianz Group, launched in 2019, Allianz Direct is on its mission to become "digitally unbeatable" and the most efficient insurer in the market. Allianz Direct is truly changing the face of insurance, both in customer experience and in technology, processes, people, and culture. An international team of business experts and engineers who live and breathe an agile way of working, we aim to improve and transform the way insurance is done. Driven by a customer-oriented approach and a love for data, Allianz Direct strives to deliver an exceptional experience with a personal touch. What makes Allianz Direct so unique? We believe in the power of simplicity and convenience, and with this, we have set new standards for online insurance. Mission: We are looking for a proactive, organized, and customer-oriented CRM Expert the implementation and steering of campaigns for existing customers & prospects, across all channels with a focus on outbound calling, email & website personalization. Your main focus will be on email marketing, cross- and upselling and Customer Loyalty. In addition to your immediate colleagues, we work with an international CRM team to provide great service and result-driven campaigns Key Responsibilities of the role: CRM (Main Scope) Responsible for the planning, optimization, and implementation of measures to increase customer loyalty customer satisfaction as well as up- and cross-selling within our CRM Tool Responsible for the planning, implementation, optimization, and reporting of CRM campaigns Acting as the Single Point of Contact (SPOC) for the local market in coordination with the central team, gathering and translating local requirements via the QBR process. Managing and sending certified communications to customers. Leading cross-functional communication projects, ensuring alignment between local and global stakeholders. Overseeing the management of commercial consents, ensuring compliance with legal and internal standards. Planning and executing customer communication campaigns using Salesforce Marketing Cloud. Tracking and analyzing campaign performance (open rate, click rate, click-through open rate). Coordinating with external agencies to deliver on local communication needs. Applying Agile methodology in daily work and project delivery. Managing vendors (handling files, monitoring deliveries, processing invoices, etc.). My Account & TRC (Secondary Scope) Think in customer journeys and constantly drives optimization to ensure the best experience for our customers. Development and implementation of concepts to generate marketing consent from our customers Maintaining the customer’s private account area and managing contractual updates (e.g., incident reporting). Collaborating with central and local teams on new implementations (e.g., projects, banners, new features), including testing and deployment. Performing data analysis and reporting using Power BI and Excel. Aligning with local Pricing and Contact Center teams to support CRM initiatives. Identify opportunities to enhance the digitalization of the private customer area. Increase customer adoption of digital services by implementing strategies and coordinating with virtual assistance tools to drive engagement. Continuously improve existing processes and tailor them to evolving customer needs. Maintain all KPIs Skills for the Position: Technical Skills 3–5 years of proven experience in CRM, ideally with Salesforce Marketing Cloud. Proficient in data analysis and tools such as Power BI and Excel. Experience managing cross-functional projects in multicultural or global environments. Soft Skills High level of English (minimum B2-C1): You don’t need to be perfect, but you must be comfortable communicating clearly. Strong autonomy, problem-solving, and organizational skills. Excellent interpersonal and collaboration abilities. Ability to influence stakeholders and build alignment across teams. Comfortable working in dynamic environments and under occasional pressure. Additional Information: We offer: Professional development programs, Workwell@Allianz, flexible working arrangements. Please submit your applications only through our online tool. The Allianz Group is one of the most reliable insurance and asset management companies in the world. Our care for our employees, their ambitions, dreams, and challenges, is what makes us a unique employer. Together, we can build an environment where everyone feels empowered and confident to explore, grow, and shape a better future for our customers and the world around us. At Allianz, we believe in a diverse and inclusive workforce, and we are proud to be a company that offers equal opportunities. We encourage you to bring all of who you are to work, no matter where you come from, how you look, who you love, or what you believe in, as we accept applications regardless of your ethnic or cultural background, age, gender, nationality, religion, disability, or sexual orientation. We’re excited to have you on board. Let’s take care of tomorrow.

Location: Madrid, Community of Madrid, ES

Posted Date: 8/23/2025