Head of Commercial

Petrel and Ex-tech Signalling provide explosion proof lighting and audible and visual signaling solutions for use in hazardous areas, such as oil & gas, defence and food & drink, supplying industries both in the UK and globally. We offer 25 days holiday plus Bank Holidays, as well as contributory pension. This Head of Commercial have experience of driving commercial growth , ideally within an industrial, or hazardous area equipment manufacturing, to lead the business strategy and delivery for our product line, being responsible for ensuring sustainable growth, profitability and compliance to industry standards, overseeing day to day operations, leading and managing the internal sales team. Main duties: Identify and pursue new business opportunities, developing commercial strategies to expand market share, bringing in new distributors Lead pricing, contract negotiation and margin optimisation initiatives. Monitor market trends, competitor activity and customer feedback to inform strategy. Lead, coach and motivate the internal sales team, conducting performance reviews Manage the sales process from lead generation to order fulfilment, by ensuring the timely and accurate processing of orders, quotes and contracts, ensuring customer satisfaction Be active in enhancing customer engagement and data driven decision making. Collaborate with marketing and product teams to support product launches and marketing initiatives with commercial insights. Monitor commercial KPIs including revenue, profitability and customer retention. Prepare forecasts, budgets and performance reports for senior leadership. ESSENTIAL QUALIFICIATIONS, EXPERIENCE AND KNOWLEDGE Strong financial and business acumen. Strong analytical and problem-solving skills. Manufacturing sales experience. Experience of monitoring and analysing sales data and sales forecasting. Excellent negotiation, communication, and leadership skills. Ability to manage complex projects and multi-stakeholder relationships Ability to plan and organise effectively and meet deadlines. If you have not received a response within 5 working days, then you have not been successful on this occasion. Strictly no Agencies.

Location: Birmingham, West Midlands, GB

Posted Date: 8/21/2025