Retail Marketing Specialist

The Group At A Glance : Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with over 90,000 colleagues and over 4,500 stores across several retail fascias in over 30 markets around the world. JD Italy counts around 90 stores with over 2,500 employees. Retail Marketing Executive, Italy Department : Marketing Department Location : Milan Role Overview : We are seeking an exceptional Retail Marketing Executive to support the delivery of the JD brand’s global marketing vision across the Italian market. The role involves advancing the JD brand by maximizing awareness and consumer connection through strategies and initiatives tailored for the region. This position will support the Sr. Marketing Executive in increasing the profitability of the retail store estate by positively impacting footfall, conversion, ATV, UPT, and profit margin across all store formats through well-executed consumer-relevant marketing campaigns, promotions, and in-store communication (POS). The ideal candidate will have a keen attention to detail and the ability to multitask in a fast-paced environment. Proactivity, curiosity, data-mindedness, and a proactive approach to enhancing the consumer journey and building daily relationships with our brand are crucial qualities. The JD Marketing team prioritizes the consumer in developing campaigns, content, partnerships, activations, and events that elevate the JD brand and maximize consumer impact. Key Responsibilities Support the delivery of the yearly retail calendar for the Italian market, aligned with commercial objectives, working closely with the Sr. Marketing Exec. on regional retail plans including brand campaigns, third-party brand campaigns, and key cultural/trade opportunities (e.g., national holidays, back-to-school season). Monitor and review all marketing promotional activities, providing analysis and insights. Collaborate with third-party vendors to ensure timely and budget-compliant production of windows and POS materials. Work with your line manager and cross-functional teams (Retail Operations, Brand, Property) to proactively address performance issues (e.g., declining traffic, slow months) and develop tactical retail marketing solutions. Assist in monitoring marketing KPIs, especially traffic and brand awareness. Support the successful opening of new JD stores by developing, implementing, and executing comprehensive activation plans, including preparation, launch, and sustain phases. Contribute to weekly/monthly reporting and in-depth campaign analysis with clear success metrics and learnings. Review and update the retail activation toolkit to enhance consumer impact during key trading moments, store openings, and events. Visit key stores and locations regularly to gather on-field insights and assess in-store campaign execution levels. Share best practices within the market and with the wider EU marketing team, critically evaluating how activations can be expanded or improved. Key Relationships Marketing Manager Senior Marketing Executive (Line Manager) Global Marketing team Buying & Merchandising Visual Merchandising Retail Operations External agencies and vendors Brand Team Third-party vendors Skills / Experience / Knowledge Needed 1-2 years of retail marketing experience within apparel, sportswear, or relevant lifestyle brands/retailers High proficiency in verbal and written English and Italian; additional European languages are a plus Creative mindset balanced with strong analytical skills and planning advice Knowledge of sports, lifestyle, and youth culture, with particular interest in team dynamics Strong interpersonal, networking, and negotiating skills Ability to manage in a fast-paced environment Geographically mobile Interested? If you are interested in this position, please press the Apply Now button. Due to high application volumes, it may take time to review all applications. If you do not hear back within two weeks, please consider your application unsuccessful. Applications meeting the skills criteria will be contacted for an initial meeting with the talent team. Shortlisted candidates will then be invited for an interview with the hiring manager. Thank you for your time. J-18808-Ljbffr

Location: Verona, Veneto, IT

Posted Date: 8/19/2025