Growth Marketing Manager

Our client is the UK’s leading business training and coaching platform for trade and construction business owners. They help tradespeople become successful business owners through a range of training solutions, including 12-month business academies, seminar sessions, and retreats. Due to continued expansion, they’re now looking for a Growth Marketing Manager to sustain growth of the business from £20 million to £100 million over the next few years. The Growth Marketing Manager will be responsible for driving daily, measurable lead generation and revenue growth across all channels. This is a hands-on, data-led marketing role responsible for launching and optimising campaigns, managing pipelines and automations, and working proactively with the sales team to deliver ambitious growth targets. Roles & Responsibilities 1. Lead Generation & Campaign Execution • Plan, launch, and optimise daily outbound campaigns (SMS, email, retargeting) to fill the sales pipeline. • Develop and manage marketing sequences and automations to nurture and convert leads. • Identify opportunities to generate inbound leads through organic and paid channels. 2. CRM Management & Conversion Optimisation • Own the CRM: ensure all data, pipelines, and workflows are up to date. • Implement and improve automated follow-ups and workflows to maximise conversion. • Monitor lead flow and proactively flag gaps or underperformance. 3. Sales Alignment & Accountability • Collaborate daily with the sales team to track lead progression. • Hold salespeople to account on timely lead follow-up and pipeline hygiene. • Provide reporting on leads, conversions, and ROI. 4. Data & Performance Reporting • Track KPIs: campaign response rates, cost per lead, conversion rates, sales velocity. • Provide weekly and monthly performance reports to leadership. • Use insights to iterate and improve marketing and sales processes. 5. Content & Messaging • Write and design compelling marketing assets (emails, SMS scripts, landing pages). • Maintain brand voice and messaging consistency across campaigns. 6. Continuous Optimisation • Test and refine offers, creative, messaging, and funnels. • Stay current on marketing trends, technologies, and compliance best practices. Candidate Profile: • Demonstrable experience in growth marketing, demand generation, or performance marketing within a B2B company • Skills: Campaign management, CRM mastery, marketing automation, copywriting, conversion optimisation. • Attributes: Results-driven, proactive, commercially minded, comfortable working at pace in a reactive environment. • Culture Fit: Hands-on executor, thrives on accountability and measurable outcomes, not just strategy

Location: PE2, Alwalton, GB

Posted Date: 7/14/2025