Law Firm Marketing Coordinator

Pierro, Connor Strauss, LLC is an established Capital Region law firm specializing in estate planning, special needs, business planning, tax planning, elder care, and estate/trust administration. We offer a team of exceptional people passionate about the law and serving clients. We have guided individuals, business owners, seniors, people with disabilities, and both traditional and non-traditional families through the maze of planning choices using state-of-the-art strategies, tools, and techniques to serve their legal needs.

Job Summary:

The Marketing Coordinator will play a key role in assisting with the development and execution of marketing strategies that enhance the firm’s visibility and client engagement. This position requires a creative individual with expertise in graphic design and the ability to analyze marketing data to optimize campaigns and measure effectiveness.

What We Offer:

• Competitive salary and benefits package, including medical, dental, vision, life, and long-term disability insurance as well as a 401(k) Plan with firm match.
• Opportunities for professional growth and development.
• Collaborative and supportive work environment.
• The chance to contribute to the firm’s success.

Pierro, Connor Strauss, LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

$50,000 - $58,000 yearly

Key Responsibilities:

• Work under the supervision of the Director of Marketing and Business Development.
• Develop and design marketing materials, including brochures, newsletters, social media graphics, presentations, and website content to ensure consistent branding.
• Collaborate with attorneys and staff to create compelling content that supports business development and client retention efforts.
• Update the firm’s website and social media platforms, ensuring content is current and engaging.
• Monitor, analyze, and report on marketing campaign performance using analytics tools to provide actionable insights.
• Assist in planning and executing in-person events, webinars, and other promotional activities.
• Coordinate with external vendors and agencies as needed for specialized marketing projects.
• Maintain marketing databases for various email and direct mail campaigns.
• Stay current with industry trends and best practices in legal marketing.

• Bachelor’s degree in marketing, graphic design, communications, or a related field.
• Proven experience in graphic design with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of marketing analytics tools such as Google Analytics, social media insights, and email marketing platforms. Experience using Clio Grow preferred.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience in the legal industry is a plus, but not required.
• Detail-oriented with strong organizational skills.

Our firm provides trusted counsel for estate and trust planning, elder law, Medicaid planning, estate and trust administration and litigation, guardianship, special needs planning, business planning, and tax planning.

Pierro, Connor & Strauss, LLC is an equal-opportunity employer. We encourage candidates from diverse backgrounds to apply.

Compensation details: 50000-58000 Yearly Salary

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