Website Marketing Lead

The website is one of the most important growth channels at Survicate. It drives signups in our product-led funnel and demo requests in our sales-led funnel . As a PLG-first company with an enterprise offering, we rely heavily on our website to clearly communicate what we do and convert traffic into leads and customers.We’re looking for a Website Marketing Manager who can take full ownership of our website. This role combines product marketing and CRO - making sure the product is positioned and explained clearly - with technical execution , working closely with our in-house developer, IT team and graphic designer to manage improvements, landing pages, and experiments. You will: Own and improve the website conversion rate (both for self-serve and demo funnels). Coordinate all website projects from idea to implementation. Build landing pages directly in CMS (currently Webflow, but we’re considering headless CMS). Own the messaging on the website - write compelling copy and coordinate visuals with graphic /motion designers. Act as a product manager for the web: define priorities, manage tasks, and set clear requirements. Lead onsite SEO and GEO efforts, with specialist support. We’re looking for someone who: Has 3 years of experience in CRO/website marketing and 5 years in product or digital marketing roles. Has a strong eye for design , is fluent in Figma , and skilled at mockups, benchmarks, and UX flows. Is a product marketer by heart and a data analyst by brain - prefers focused, conversion-driven messaging over storytelling fluff. Has led many CRO initiatives and website testing (Wynter, VWO, etc.). Is hands-on with tools like CMS, GTM, Mixpanel, Segment, HubSpot , and more. Is a strong project manager (e.g., using Linear, JIRA) Has an excellent understanding of website technology, and is a fast learner in the software area (if you don’t know something, you go through the docs) Understands onsite SEO ; technical SEO is a plus. Why Survicate? At Survicate you'll be working with great people-friendly, talented, original folks. You’ll have a chance to learn from some of the best people you’ve ever met, and we’ll get to learn from you. Working on a product that is used by 30,000 users worldwide. A small team so you won’t be one of the dozens. Your impact will be felt inside and outside the company. Experienced, remote-first team with healthy processes. Friendly and time-respectful teammates. 100% paid annual & sick leave for all employees. Company events – meetings, occasional retreats. Personal assistant (AskHenry) & mental health support platform (HearMe). Multisport cards, PetHelp, life insurance, private health care & benefit platform.

Location: Warszawa, PL

Posted Date: 7/11/2025