SEO & Content Intelligence Specialist

Docsity is a leading online platform that empowers millions of students worldwide by providing a collaborative space for sharing and accessing study materials. We are expanding our offerings to include innovative AI-powered tools that enhance the learning experience. We are committed to developing cutting-edge solutions that help students achieve their academic goals. We're looking for an SEO Specialist to join our team and drive the next phase of our growth. This role is crucial for establishing and executing a dynamic and integral SEO strategy that goes beyond standard practices to build something new and impactful. About this role: We're looking for someone curious, analytical, and results-oriented , capable of: reading search data (both internal site searches and external search engine data), identifying trends, proposing new content (UGC or AI-generated), supporting the platform's evolution to align even more closely with what students are truly seeking. As an SEO & Content Intelligence Specialist, your daily activities will include: Trend & Intent Discovery: Analyzing Google and Docsity search data to uncover content gaps and emerging trends. Identifying patterns and new information needs within both traditional and online university spheres. Monitoring the evolution of generative search (e.g., GPT Search, AI Overviews, AI mode) and emerging search behaviors. Content Intelligence: Translating identified trends into actionable content opportunities: proposing new categories, tags, document types, and AI-generated content. Collaborating with Product, Marketing, and Data teams to address identified content gaps. Supporting the expansion of WeUni.com with analysis and evolutionary proposals based on competitor insights and real user behavior. SEO as a Recurring Lever: Serving as the internal SEO go-to, integrating SEO into product, growth, and marketing processes. Proposing enhancements to the site's taxonomy, filtering systems, and tagging logic. Monitoring SEO performance and basic technical diagnostics (via Google Search Console), and recommending targeted actions for critical areas. Ideal Candidate 2 years of experience in SEO or Product Analytics roles. Strong proficiency with tools like Google Search Console, Ahrefs, Semrush, and Screaming Frog. Experience with product analytics tools (e.g., Looker, Mixpanel, or similar). Proficiency in Italian and English (B2 level or higher). Ability to write SQL queries or manage dashboards for internal analysis. Keen interest in education dynamics and student search behaviors. What next? We will assess your application and if you have what we’re looking for, you'll be contacted for a preliminary interview. Before scheduling, we'll invite you to explore our Docsity platform. We believe this will give you deeper insight into our mission and products and provide you with interesting talking points for our conversation. Also, we'd love for you to come prepared with a brief (two-line) statement explaining why you believe SEO needs to evolve today and how you envision that evolution. If we like what we hear, you'll be invited to meet the Team and visit our offices! ✨ What’s in it for you? Work with tons of data, to which you will have full access Work closely with all functions within the organization Work in a highly skilled, organized, and cross-functional Product & Growth Team Opportunity to grow personally and professionally through training and peer interaction Hybrid work structure: 3 days in the office and 2 days of smart working per week Place of work: Lungo Po Diaz, Torino Salary and contract based on seniority.

Location: Greater Turin Metropolitan Area, IT

Posted Date: 7/9/2025