Digital Marketing, Advertising and Retargeting Specialist

Digital/Paid Media Marketing Specialist: We are seeking a highly skilled and results-driven Digital Marketing / Paid Media Specialist to join our marketing team. This role is ideal for a strategic thinker and hands-on executor with a passion for digital performance, data-driven decision-making, and high-converting campaigns. The ideal candidate will be responsible for the development, execution, optimisation, and reporting of paid digital marketing campaigns across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, and TikTok. You will work closely with the broader marketing and brand teams to ensure cohesive messaging, audience alignment, and return on investment. Key Responsibilities: Plan, execute, and manage full funnel paid media strategies across Google, Meta, LinkedIn, and TikTok, tailored to specific campaign goals and audience segments Develop and implement retargeting strategies to capture and convert warm audiences across channels Conduct keyword and audience research, media buying, A/B testing, and ongoing optimisation to improve campaign performance Collaborate with content, creative, and web teams to ensure alignment between ads, landing pages, and user journeys Monitor and analyse campaign performance data, reporting on KPIs such as CTR, CPC, CPA, ROAS, and conversion rates Stay up to date with platform updates, digital trends, and emerging tools to continuously improve campaign performance and competitiveness Ensure proper tracking setup through Google Analytics, Meta Pixel, UTM parameters, and other relevant tools Manage budgets and allocate spend effectively to maximise ROI across platforms Requirements: Minimum 35 years of hands-on experience in paid media/digital advertising Proven track record of managing high-performing ad campaigns across Meta, Google Ads, LinkedIn Ads, and TikTok Ads Strong understanding of audience segmentation, custom audiences, and retargeting techniques Proficiency in ad platforms, analytics tools (Google Analytics, GA4), and reporting dashboards Ability to interpret data and provide actionable insights to improve performance Exceptional attention to detail, time management, and ability to work independently in a fast-paced environment Experience with e-commerce and lead generation campaigns a plus

Location: Gauteng, Gauteng, ZA

Posted Date: 7/5/2025