eCommerce & Digital Marketing Manager (Shopify) (JB5376)

eCommerce & Digital Marketing Manager (Shopify) (JB5376) Green Point / Cape Town R30 000 to R40 000 a month CTC Permanent An international mail order business is looking for a proactive and skilled eCommerce & Digital Marketing Manager (Shopify) to join their dynamic team. Operating in the eCommerce and direct-to-consumer space, the company manages multiple lifestyle and luxury brands across international markets. This role offers the opportunity to take full ownership of the brands digital presence from Shopify website management and optimisation to SEO, conversion strategies, and Klaviyo-driven email marketing. The ideal candidate is hands-on, data-driven, and eager to contribute to the ongoing success of a fast-growing, globally focused team Minimum Requirements: 2 to 3 years experience in an eCommerce or digital marketing role Proven expertise in managing and optimising Shopify websites Strong understanding of digital marketing strategies, including SEO (technical, on-page, and content optimisation) and conversion rate optimisation (CRO) Proficiency in Klaviyo for email/SMS marketing, segmentation, and A/B testing Experience with Google Analytics, Google Tag Manager, and conversion tracking Familiarity with Google Business Profile and local SEO practices Data-driven mindset with experience using analytics and reporting tools such as Looker or Google Data Studio Knowledge of eCommerce app ecosystems and platform integrations Solid project management skills, with the ability to manage multiple digital initiatives simultaneously Excellent communication and collaboration skills for cross-functional teamwork Advantageous: knowledge of A/B testing platforms, schema markup, or basic HTML/CSS Duties and Responsibilities: Take ownership of Shopify store performance, including product listings, content updates, and app integrations Plan and execute a full-funnel digital marketing strategy, incorporating SEO, CRO, and performance analytics Lead and manage email and SMS campaigns via Klaviyo, including flow setup, segmentation, testing, and reporting Research and implement strategies to increase conversion rates and optimise user journeys Monitor and analyse digital performance using Looker dashboards, Google Analytics, and other relevant tools Manage site-wide content, promotions, and updates to reflect marketing campaigns Set up and maintain conversion tracking using Google Tag Manager Oversee and improve local SEO efforts and updates to Google Business Profiles Act as the primary point of contact for all eCommerce and digital marketing queries Collaborate with internal stakeholders to align website, product, and marketing initiatives Stay current with evolving eCommerce trends, tools, and best practices to ensure digital performance remains competitive

Location: Cape Town Region, ZA

Posted Date: 6/4/2025