Chief Marketing & Sales Officer

We are the premier Official Tour Operator for the Tour de France and a world-class reference for cycling tours, renowned throughout the cycling industry for providing best-in-class experiences dedicated to avid cyclists. After two decades of steady growth, the company is now aiming to elevate its standards. THE ROLE : We are seeking a CHIEF MARKETING & SALES OFFICER to oversee and manage all aspects of our marketing and sales strategies. Responsibilities include : Marketing and Sales Strategies : Develop and execute comprehensive strategies to enhance brand awareness, customer acquisition and retention, and revenue growth. Plan, implement, and evaluate marketing campaigns and initiatives. Assess the value proposition of products regularly. Formulate marketing strategies for new products or markets aligned with the company's vision. Market Research and Analysis : Conduct research to identify customer needs, opportunities, trends, and challenges. Provide market forecasts and reports through data analysis and interpretation. Digital Marketing : Define digital marketing strategies, set KPIs, and monitor performance across channels such as website, email, social media, and lead generation. Oversee creative campaigns ensuring brand consistency and ROI maximization. Implement lead nurturing processes and optimize channel strategies. Manage vendors and third-party relationships. Data Management and Performance Analysis : Monitor and analyze sales and marketing performance, establish KPIs, and drive data insights. Track ROI of activities. Forecasting and Pipeline Management : Develop sales forecasting and pipeline management processes. Analyze sales data for trends and opportunities. Build and maintain relationships with channel partners. Customer Relationship Management : Develop CRM strategies to manage interactions, data, and customer retention. Use CRM data for insights and decision-making support. Requirements : Degree in marketing or a related field. 5-10 years of experience in a similar role. Proven expertise in digital marketing, SEO/SEM, email, social media, advertising, and CRM management. Extensive experience in the US market. Fluent in English and Spanish. Passion for cycling. Commitment to excellence, quality, and continuous improvement. Ability to foster innovation, collaboration, and a positive work environment. J-18808-Ljbffr

Location: cádiz, ES

Posted Date: 5/14/2025