Vice President Marketing

VP of Marketing – High-Growth B2C Fintech Scaleup Propel is proud to be partnering with one of the most exciting consumer fintech scaleups on the market, a mobile-first, Series B business that’s transforming the way people access financial empowerment. With millions of users already onboard and huge expansion plans in motion, this is your chance to shape the future of a brand set to dominate globally. Backed by fresh Series B funding and with revenues on track to double in 2025, the business is scaling fast and looking for a visionary VP of Marketing to lead the charge. You’ll have full ownership of the marketing function and the freedom to build a world-class team to match the company’s scale-up ambitions. What you’ll be doing: Own and define the entire marketing strategy across brand, performance, content, CRM and partnerships Build, scale and lead the marketing team (currently 6 and growing rapidly) Lead go-to-market strategies across the UK, US, and Europe Manage a multi-million-pound marketing budget to deliver growth and long-term brand impact Partner closely with product, engineering, and customer success teams to align marketing with business goals Drive marketing across all key channels, including: Performance marketing (paid social/search) Brand marketing Content & influencer Affiliate & partnerships CRM & lifecycle What they’re looking for: Proven experience as a Marketing Director or VP in a B2C mobile-first scale-up (ideally fintech) Strong background in both performance and brand marketing Experience managing large budgets and scaling high-performing teams Strategic mindset with a strong commercial focus – balancing growth with efficiency Global marketing experience – particularly in multi-market expansion across the UK, US and Europe Deep understanding of regulated industries (bonus if fintech/mobile-first) Confident communicator and cross-functional leader Why this role? Huge Scope : Build the team, set the strategy, and own the numbers High Growth : Join at a pivotal point post-Series B with the backing to scale rapidly Global Impact : Take a mission-driven product to millions more users around the world True Influence : Report directly to the C-Suite and shape business-wide decisions London-based | Hybrid | 2–3 days per week in office If you’re a commercially minded marketing leader ready to leave your mark on a brand that’s going global, we’d love to hear from you. Get in touch or send your CV to hope.smithers@propellondon.com ✨

Location: London, GB

Posted Date: 5/13/2025