IMI Agency

Beverage Marketing Manager (Luxury)

Job Location

New York City, NY, United States

Job Description

IMI Agency
Beverage Marketing Manager
Wine, Beer, & Spirits
New York City, NY

Anticipated Start: August 2025
Position Type: Full-time | Location: Hybrid w/ travel (2-3 Days a Week in HQ Office)

Salary Range: $85k - $95k annually

Mission:
IMI Agency specializes in Building Better Beverage Business™ for our Hospitality Clients with innovative marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients.

What we are looking for:
We are looking for an energetic, guest-centric, creative, yet methodical Beverage Marketing Manager to work within IMI luxury lodging clients. This person will work with IMI's Director of Accounts and the Client Beverage team to enhance bar program compliance through implementing beverage marketing programs, activations, and promotions. This person will analyze beverage and menu data, coordinating program practices to develop, train, and deploy scalable beverage efficiencies across the client's portfolio. The Beverage Marketing Manager will track and assess all areas of the beverage program, including post-training performance, relaying findings and adjustments to property leads and stakeholders. The Beverage Marketing Manager will work with the client's North American beverage partners and global marketing team to create property-level activations and LTOs. This individual will execute a robust calendar of beverage promotions and should be comfortable with and excited by taking a general idea or concept and finding a way to bring it to life. With new challenges always arising, this person should be an excellent problem solver and be able to demonstrate unique skills that will help this team succeed. This person should be confident and comfortable communicating with senior leadership, stakeholders, designers, developers, and other internal departments.

Critical Competencies:
Given the high visibility of IMI Agency within the Chain Hospitality Operator, Beverage Supplier and Beverage Distributor B2C and B2B communities, along with the ethical, transparent, and legally compliant ethics of our company, all IMI representatives must be intelligent, mature, well-polished, trustworthy, and have a high standard of ethics and leadership. You must have confidence and class in carrying out IMI's mission. Also, know how to receive constructive feedback, implement the necessary changes in performance, and work based on the feedback. You must dress and carry yourself in a manner that is superior to the standard, along with speaking and writing clearly.

Key responsibilities will include, but are not limited to:

Develop & execute innovative, guest-centric, luxury beverage marketing plans across wine, spirits, beer & non-alcoholic offerings.
Collaborate with F&B teams to align beverage activations with seasonal menus, luxury standards, and brand voice.
Cultivate and manage relationships with Bar Program representatives for programming and co-branded events.
Lead digital and print marketing efforts tied to beverage offerings (email campaigns, in-room collateral, social content, etc.)
Create and track results of targeted and seasonal beverage promotions, taking them from concept to activation while developing, executing all pieces of the promotion, and tracking performance and effectiveness.
Monitor Bar Program execution & compliance, ensuring bar outlets adhere to brand standards, identifying and addressing non-compliance issues proactively and professionally.
Liaise with hotel operations, PR, culinary, and events teams to ensure cohesive execution of beverage-driven initiatives.
Training internal teams in product knowledge, brand voice, and service standards.
Administrative project management with the IMI Director of Accounts as directed.
Developing and managing multiple project timelines simultaneously.
Writing internal client communications, such as emails and PowerPoint presentations.
Pulling periodic reports, evaluating data, and presenting findings and data to IMI and the client operations team. Includes performing audits, creating decks, evaluating pricing, product assortment, etc.
Maintaining various databases of property information.
Maintaining the budget for activations.

Education & Qualifications:

The ideal candidate will possess the following:

Hospitality-first mindset – deep understanding of guest experience, with a natural sense for elevating service through beverage programming.
Beverage Savvy, well-versed in wine, spirits, mixology, and beverage trends with the ability to speak knowledgeably with suppliers, bar managers, and other beverage team leaders.
Solutions-oriented enforcer – knows how to hold teams and partners accountable to program and brand standards while maintaining positive working relationships.
Bachelor's degree in marketing, communication, hospitality, or a related field.
Solid understanding of developing programs for working bars.
Experience creating and presenting presentations to groups of all sizes in-person and virtually.
Experience in deploying large-scale materials to personnel at all levels.
Proficient in Excel, PPT, Teams, Outlook, PowerPoint, Word, and other Microsoft tools.
Experience running promotions & activations on property level.
Strong presentation, interpersonal, organizational, and writing skills.
Strong time management and organization skills.
Ability to effectively manage multiple projects and balance priorities.
Works well under pressure and with tight deadlines.
Flexible and able to work with different management styles.
Takes initiative and is a part of the solution to issues and problems.
High-energy people skills and a professional demeanor.
Follow-up and follow-through must be your mantra!
Ability to travel as needed 30% +.

Salary: Commensurate based on experience and demonstrated successes

If this describes you and you can work in a macro-managed environment and complete tasks with spot-on accuracy, we want to hear from you!

Contact: www.imiagency.com/careers | HRDept@imiagency.com

IMI Agency is an equal opportunity employer.
We celebrate diversity and are committed to an inclusive environment for all employees.

IMI Agency (Incentive Marketing, Inc.) specializes in Building Better Beverage Business™ for Hospitality Clients through innovative marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs across the Chain Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients. For over 30 years, we have maintained a singular focus: to manage in the best interests of our clients. We exist as an extension of our clients, a partner—there to simplify the complex, to be transparent, to offer a unique perspective that goes beyond the bottom line...but is always completely aligned with their goals and objectives.

Compensation details: 85000-95000

PI857aaab81ec2-30210-37631126

Location: New York City, New York, US

Posted Date: 5/12/2025

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