Head of Performance Marketing

Head of Performance Marketing & Acquisition Fitness Services London 3 days a week in the office / 2 at home £70,000-£90,000 package I am excited to be partnering with a leading fitness brand with over 250 gyms across the UK, they are passionate about making fitness accessible to everyone! Due to growth, the brand is hiring a Head of Performance Marketing/Lead to join their Digital Trading Leadership Team, reporting to the Digital Director. As part of the leadership team, you will you'll lead the paid media strategy across a wide mix of digital & offline channels — from PPC, paid social, YouTube, affiliates, to OOH, radio, VOD, CTV, &TV. You'll have a team of 2 people for now as well as media agencies to manage (across affiliates, media, measurement, networks & martech), and together you'll oversee end-to-end campaign planning, briefing, execution and optimisation. You'll work closely with teams across creative, brand, comms, pricing, eCommerce, social, & CRM to ensure campaigns are impactful, cohesive, & commercially effective — driving member acquisition & maximising media. Ideal Candidate Expeirnece: A strong background in acquisition media & performance marketing within fast-paced, commercial D2C ecommerce businesses, with a strong trading mindset & proven track record of hitting weekly/monthly targets. Deep understanding of subscription ecommerce trading levers & metrics including traffic, conversion, AOV, CPA, ROAS, ROI, LTV, churn, & product mix. Data-fluent & highly analytical, with expertise in attribution, measurement, media mix modelling, & incrementality testing Hands-on channel expertise across paid search (Google/Bing), programmatic, paid social (Meta, TikTok, Snap), & affiliates, with experience launching new channels. Knowledge or experience in channels such as: OOH, radio, VOD, CTV, & TV. Experienced in partnering with creative teams to produce high-performing, channel-specific creative, implementing approaches to drive continual learning. Strategic & entrepreneurial thinker with a proactive mindset Line management experience of digital specialists & a successful track record managing large agencies. If this role is of interest, please apply using the link below!

Location: London, GB

Posted Date: 5/12/2025