Data Analyst - SQL/Adobe Analytics

We are seeking an experienced and detail-oriented Data Analyst with a strong background in Adobe Analytics, Adobe Launch, and basic knowledge of Tableau. Key Responsibilities : Adobe Analytics Management : - Configure, maintain, and optimize Adobe Analytics to track and report on digital performance metrics. - Develop custom segments and dashboards to monitor key performance indicators (KPIs) and drive actionable insights. - Troubleshoot data collection and tagging issues to ensure data integrity. Adobe Launch Implementation : - Set up and manage Adobe Launch to streamline the deployment of tags and ensure accurate data collection across digital properties. - Collaborate with IT and marketing teams to optimize tag management and enhance data tracking strategies. Data Visualization & Reporting : - Design and develop interactive dashboards and reports using Tableau that clearly communicate insights to both technical and non-technical stakeholders. - Create/Update ad-hoc reports to support decision-making processes across various departments. - Ensure visualizations are intuitive and provide value by highlighting trends, anomalies, and opportunities for optimization. Data Analysis & Insights : - Analyze large and complex data sets to identify trends, patterns, and areas for improvement in digital campaigns and user engagement. - Utilize statistical and analytical techniques to deliver actionable recommendations that drive business growth. - Present findings through well-organized reports and presentations. Collaboration & Continuous Improvement : - Work closely with cross-functional teams, including marketing, IT, and product management, to align data analysis efforts with business objectives. - Stay current with industry trends and best practices in digital analytics, data visualization, and tag management. - Assist in the development and refinement of data tracking and reporting processes. Qualifications : Education : - BS/MS degree in Data Science, Computer Science, Statistics, Business Analytics, Marketing, or a related field. Experience : - A minimum of 4 years of experience in data analysis and data visualization. - Extensive hands-on experience with Adobe Analytics and Adobe Launch. - Proven expertise in developing dashboards and visualizations using Tableau. - Experience working with large data sets and a strong ability to translate complex data into clear, actionable insights. - Knowledge and understanding of the Salesforce platform is a plus. Technical Skills : - Proficient in Adobe Analytics configuration, segmentation, and reporting. - Strong experience in managing Adobe Launch for digital tag management. - Basic Tableau skills including data visualization, dashboard creation, and data analysis. - Familiarity with SQL or similar query languages is an asset. - Experience integrating multiple data sources to create a comprehensive analytics framework. (ref:hirist.tech)

Location: in, IN

Posted Date: 5/4/2025