Marketing Manager

The Faircape Group , a dynamic organisation operating across renewable energy (Inpower) , CCTV , water and utility management , and more, is seeking a strategic and results-driven B2B Marketing Manager to lead marketing efforts for our Inpower Energy , WUS , and CCTV Technologies brands. This role is perfect for a high-impact marketer who thrives on building smart strategies, generating quality B2B leads, and driving growth across technical, service-based markets. Why Join Faircape? We offer the opportunity to shape strategy , own execution , and work alongside a skilled in-house production team to bring your vision to life. Benefits include: Quarterly bonuses performance rewarded Long service leave Free barista-made coffee Subsidised vending machine snacks Discounted ISP packages Fixed flexi-time (07:00 - 18:00) Subsidised parking Modern offices across from Cavendish in Claremont Youll own the strategy and performance of all B2B marketing initiativeswhile enjoying the full support of a talented internal production team that includes a Production Manager , Graphic Designers , a Photographer , and a Copywriter . Youll focus on commercial acquisition , body corporate engagement , and brand positioning in the energy, technology, and infrastructure space. Key Responsibilities Develop and lead comprehensive B2B marketing strategies to drive growth, brand visibility, and customer acquisition across digital and offline platforms. Design and execute go-to-market campaigns targeting key commercial, industrial, and body corporate segments aligned with business objectives. Identify and define target markets , map customer journeys, and build segmented marketing funnels tailored to industry needs. Oversee the planning, execution, and evaluation of integrated marketing campaigns from concept to deliverywith the support of an in-house team (Graphic Designers, Copywriter, Photographer, Production Manager). Manage and direct the creation of marketing collateral , including digital ads, brochures, case studies, videos, presentations, and proposal templates. Guide the development and maintenance of SEO-optimised website content , ensuring messaging accuracy, brand consistency, and user engagement. Analyse marketing data, campaign performance, and customer insights to monitor KPIs , measure ROI, and proactively adjust strategies to optimise results. Lead the development and implementation of PPC, paid social, LinkedIn, and email marketing strategies to generate qualified B2B leads. Work with internal stakeholders to interpret briefs, allocate resources within the production team, and ensure timely execution of marketing projects. Coordinate external suppliers and vendors as needed to support campaign execution, from sourcing to quality-checking deliverables. Apply SEO best practices to maximise organic reach and enhance search performance of all digital content. Create and manage content calendars across platforms, including website blogs and social media, aligned with seasonal trends and campaign themes. Translate high-level brand strategy into tactical marketing plans that support revenue growth and lead generation. Monitor industry trends, competitor activity, and market feedback to inform positioning and campaign development. Support cross-functional teams (sales, technical, operations) with strategic marketing input and sales enablement tools. Experience & Qualifications Bachelor's Degree in Marketing, Business, Communications, or related field Proven experience in B2B marketing , ideally within energy, tech, or services Proven record of strategy development and successful lead generation Deep knowledge of digital marketing tools (SEO, Google Ads, LinkedIn, CRM platforms) Experience managing cross-functional creative teams or content pipelines Key Skills and Attributes Strategic mindset with a strong commercial instinct Outstanding communication and presentation skills Creative brief writing and content direction skills Highly analytical with a data-driven approach to marketing Organised, deadline-focused, and adaptable in fast-moving environments Comfortable translating technical solutions into customer-focused marketing Additional Requirements Clear credit, criminal, and health record Valid driver's licence and own transport Written references to be submitted This is your chance to drive real impact in the energy and technology sectors, with the support and tools to execute your strategy flawlessly . Learn more about us at www.faircape.co.za

Location: Cape Town Region, ZA

Posted Date: 5/1/2025