Senior Manager - Sales

Position Name: Senior Manager Level: L5A Reports to: Senior General Manager (Sales) PURPOSE OF THE ROLE: Ensure preference for our brands amongst priority wholesalers. Ensure that the team has the right tools, capability and motivation to deliver and outperform set targets in wholesale market. TYPICAL ROLE REQUIREMENTS Qualification: MBA in Sales & Marketing Experience: • 5 – 9 years’ experience in sales & marketing • Worked in the Alco-Bev industry - Preferred Knowledge & skills: • Client Relationships • Sales Planning • Emphasizing Excellence Best suited for someone who • Someone who likes to and is proficient at negotiating big deals • Is a great coach • A relationship builder AREAS OF RESPONSIBILITY PERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE) 1 Achieving targets • Responsible for primary sales in the state / territory and the achieving the NSV targets in line with the AOP. • Develop and maintain the sales business plan and designing and monitoring individual and team sales objectives on monthly, quarterly and annual basis. 2 Financial management • Monitor cash flow status (from business partners to company), to ensure uninterrupted supply of stocks in accordance with the projection. • Ensure adherence to business norms wrt- credit, collection, reporting also ensure adherence to financial discipline like budgeting, spending, submissions of claims etc. 3 People and Organization • Responsible for developing the team through motivation, counselling, skills development and product knowledge development. • Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans. • Recognize and celebrate team and team member accomplishments. 4 Stakeholder Management • Communicate regularly with all distributors of assigned territory team and respond to all requests for information/issues. • Coordinate with the internal stakeholders like supply chain, Finance and HR in the region for smooth operations in the state / territory. 5 Scheme planning and execution • Responsible for the developing and execution of the primary sales schemes resulting in growth. • Align the team on the discounts offered in the market and set accountability for ensuring the deals are completed. 6 Sales Forecasting • Enable the Cluster Head / Sales head in correct sales forecasting of the brands and SKUs for the state / territory based on sound analysis and support the supply function for correct production planning. 7 Monitoring and analysis • Evaluating channel health, distributor's ROI, non-moving stock, claims settlement, other issues, etc. ' • Work with the team to correct market working discipline, daily targets vs achievement tracking. • Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices. Diversity statement Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Location: mumbai, IN

Posted Date: 4/30/2025