Senior Manager - Customer Marketing

Additional Job Description Job Title Customer Marketing: Commercial Planning & Activation About us With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function: Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. About the Role: AREAS OF RESPONSIBILITY - PERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE) 1)Regional strategy planning and implementation • Strategize to prepare a Customer Marketing Annual Calendar and execute customer marketing initiatives and activations in-line with brand plans , to deliver NSV and market share ambitions for the brands handled • Lead the quarterly/annual planning in coordination with Marketing /HO Customer Marketing/ Sales team • Develop and drive distribution/visibility / activation plans channel-wise across clusters • Manage customer marketing budget for the portfolio Delivery of NSV and market share ambition for portfolio handled 2)Channel management • Implement the Channel Leadership Programs with defined levers / metrics in coordination with the clusters • Develop visibility strategy for the respective channel and oversee execution through state customer marketing manager • Lead the annual & quarterly Channel-Brand activation planning process within the clusters and evaluate activations in the channel – Collaborate with HO Commercial Team to support Brand Building activities • Understand regional nuances in channels which are used in designing local programs QDVP3 scores 3)Budget adherence • Plan, allocate and monitor quarterly/ annual brand-wise TTL Budgets for the clusters • Follow financial protocols and procurement processes for budget utilization • Ensure marketing spend stays within the approved budgets at the regional level.Budget vs. Actual 4)Brand • Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out. • Ensure brand health by constantly monitoring maket share/ IOP achievements • Monitor competition activitiesMarket share /IOP 5)Performance governance • Establish a robust M&E mechanism for customer marketing initiatives • Use learning of an M&E for forward planning Winning activation portal 6)Drive SNOP process • Manage communication, discussion and alignment of calendar inputs • Plan activation M&E review and linkage of inputs to volume forecasts Qualitative 7)Accounting governance • Be responsible for CARM compliance, Auditory compliance, accurate provisioning • Track and review aging of provisions and Open PO/MIGO Audit reports Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Diversity statement Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings

Location: bangalore, IN

Posted Date: 4/30/2025