WorkHQ
Director of Marketing (B2B SaaS)
Job Location
Los Angeles, CA, United States
Job Description
About Us
WorkHQ is a Series A, B2B SaaS platform, built for recruiters and hiring managers. By combining profile search, contact lookup, applicant tracking system (ATS) and email sequencing, we have built an end-to-end solution for recruiting at any scale. Located in Hollywood, Los Angeles we are an in-person team and venture backed.
Job Overview:
This Director of Marketing role is our first marketing hire. The role will be a mix of product marketing, content marketing and growth marketing. Specifically, you will own our content strategy, digital media budget, and marketing web pages. You will work in close collaboration with Sales and Product teams to set priorities and shape vision.
You will be successful if you can create brand awareness amongst our target customers, build interest, and generate leads by using a data driven approach that yields efficient strategies.
The Director of Marketing is expected to be in-the-weeds on all projects. This role is initially an IC role, but you are expected to grow and manage the marketing team as the company grows. We are looking for someone who wants to get their hands dirty and have a huge impact.
Key Responsibilities:
Qualifications:
What We Offer
Location: Los Angeles, CA, US
Posted Date: 3/21/2024
WorkHQ is a Series A, B2B SaaS platform, built for recruiters and hiring managers. By combining profile search, contact lookup, applicant tracking system (ATS) and email sequencing, we have built an end-to-end solution for recruiting at any scale. Located in Hollywood, Los Angeles we are an in-person team and venture backed.
Job Overview:
This Director of Marketing role is our first marketing hire. The role will be a mix of product marketing, content marketing and growth marketing. Specifically, you will own our content strategy, digital media budget, and marketing web pages. You will work in close collaboration with Sales and Product teams to set priorities and shape vision.
You will be successful if you can create brand awareness amongst our target customers, build interest, and generate leads by using a data driven approach that yields efficient strategies.
The Director of Marketing is expected to be in-the-weeds on all projects. This role is initially an IC role, but you are expected to grow and manage the marketing team as the company grows. We are looking for someone who wants to get their hands dirty and have a huge impact.
Key Responsibilities:
- Develop and execute innovative marketing strategies to drive customer acquisition.
- Lead performance marketing initiatives focusing on B2B lead generation
- Design and launch new funnels: from targeting, ad design, channel selection, landing page design, copy, retargeting, analytics, and reporting, to continuous improvement.
- Utilize data-driven insights to make informed marketing decisions and optimize campaigns.
- Represent customer acquisition and lead generation within the leadership team.
Qualifications:
- Minimum 5 years experience in marketing at B2B SaaS companies
Minimum of 3 years experience with digital performance marketing. - Ideally has been responsible for digital marketing in current role.
- Experience leading teams of 3+ marketers
- Strong writing skills and ability to simplify technical concepts for a recruiter audience
- Strong data analysis skills (excel, mysql, etc…)
What We Offer
- Competitive base salary and equity allocation
- A collaborative and supportive work environment
- Opportunity for career advancement and growth within the company
Location: Los Angeles, CA, US
Posted Date: 3/21/2024
Contact Information
| Contact | Human Resources WorkHQ |
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