Paid Social Media Specialist

What Were Looking For Bachelor's Degree in Marketing, Communications, Business, or a related field 23 years' experience in paid social media advertising, ideally in online betting, gaming, or e-commerce Proven track record of delivering successful, data-driven campaigns Proficiency in platforms like Meta Ads Manager, X Ads, Google Ads Experience with analytics tools such as Google Analytics, Facebook Pixel Knowledge of CRM systems and audience segmentation tools Basic graphic design skills (Canva, Adobe Photoshop) a plus Strong analytical, copywriting, and storytelling abilities Comfortable working in a fast-paced, performance-focused environment Understanding of online betting, gaming regulations, and responsible gambling practices Familiarity with the South African or international betting market is a strong advantage Key Responsibilities: Campaign Strategy and Execution: Plan and manage paid social campaigns across Meta, X, LinkedIn, Google, and more and create engaging ad content and manage budgets to meet performance goals (CPA, CTR, conversions) Audience Targeting: Use data and analytics to target high-value customer segments (e.g., sports bettors, casino players) and apply advanced targeting tactics like retargeting and lookalike audiences Performance Optimization: Monitor and analyze campaign performance using tools like Google Analytics and conduct A/B testing and provide regular reports with actionable insights Compliance and Brand Consistency: Ensure all campaigns follow advertising regulations and responsible gambling guidelines and collaborate with creative teams to maintain brand standards Innovation and Trend Awareness: Stay up to date on platform updates and advertising trends and test new formats and strategies to enhance results Cross-Functional Collaboration: Work with Content Creators, Designers, SEO Specialists, and Customer Support to align marketing efforts

Location: Umhlanga Rocks, ZA

Posted Date: 6/3/2025