Director, Marketing (Indonesia)

Job Location:

Jakarta, Indonesia

Job Description:

Job Description

Position Summary

A change maker in driving Visa in Indonesia both brand and its capabilities delivered to consumers. This role incumbent will help drive Visa transactions and grow revenues for Indonesia through the planning and effective implementation of marketing strategies for Visa Brand, Products, Digital, Sponsorships and Promotion Partners across key stakeholders mainly focusing on consumer but also business
cardholders, Client Banks and Merchant Partners.


Marketing Management

  • Work with SEA Head of Marketing to build marketing strategy for Indonesia in alignment with country strategies and business objectives

  • In depth understanding and analysis of payments industry, regulation, consumer trends and competition

  • Set clear KPIs for marketing activity including transaction and revenue growth goals

  • Review implementation of plans on ongoing basis and provide guidance to management to ensure that KPI’s are achieved

  • Ensure plans are developed in close collaboration with Corporate Communications, clearly documented and aligned with and effectively communicated to all stakeholders

  • Management of Agency partners, Creative, Media, Digital/Social, Media, and BTL

  • Develop Agency scopes of work based on annual plans

  • Communicate annual marketing plans to clients with regular updates at formal meetings

  • Provide regular status reports to Management team. Alert early on potential issues with budget forecasts

  • Manage marketing budget, forecasts, ATL, Digital, Social and BTL production and media costs 

Marketing Strategy

  • Develop marketing strategies in close cooperation with Local Product, Merchant Acceptance and Hub teams for existing and new products

  • Analysis of data on Brand tracking, Transactions and specific consumer, product and in-market research to build strategies, performance evaluation and plan adjustment

  • Point of Sale Marketing: Work closely with promotional agency and Visa regional brand team to develop and execute Point of Sale merchandise strategy program

  • Understanding of Visa Brand Strategy and application to specific marketing strategy

  • Awareness of Global / Regional marketing assets and ability to leverage & localize in an effective and cost efficient way

  • Identify and create solutions for knowledge gaps impacting effective strategy development and measurement

  • Partner closely with Business Development team to engage client banks to adopt marketing assets for cardholder programs

  • Integrate marketing programs with key Merchant partners

Digital & Social expertise

  • This role is responsible for driving Visa’s Digital Engagement & Media Partnerships in Indonesia.

  • Manage and promote key web and digital platforms including owned, earned and paid digital & social platforms including accelerating the importance of social as a core marketing muscle to move the business metrics. This includes providing support on content development, platform evolution, systems & delivery and optimization.

  • Manage our key partnership with our media buying agency Starcom, from strategy, channel planning, digital and data to push our digital evolution upstream

  • Incubate and manage new media partnerships working closely with AP digital engagement & media partnerships lead to ensure that the platforms and partnerships that are leveraged are aligned with the business needs and the needs of clients

  • Local digital marketing thought leadership for issuer, merchant and partners, contributing to, and learning from AP & global team 

Processes and Financial

  • Manage Indonesia marketing budget and ensure that all activities adhere to Visa’s financial forecasting, reporting, sourcing, legal and compliance policies

Job Requirements:



  • Excellent performance and strategic marketing experience in Marketing management (at least 10+ years of experience), preferred in Finance/payment industry, Telecommunications, Digital agency or applicable industry

  • Education: Bachelors’ or business/marketing or related field with marketing foundation

  • Campaign development and implementation

  • Development and execution of media plans

  • Advertising and media agency management skills

  • Confident presenter


  • Understanding Marketing ROI and measurement, good data analytical skills

  • Proven understanding of digital platforms and technologies, Social and digital Channel communication experience

  • Proven track record managing agency partners and 3rd party technical vendors, managing production costs

  • Significant experience of developing and managing mid to large scale website platforms

  • Significant experience in marketing with a strong brand management and brand communication

  • Expert knowledge, skills and demonstrated track record across a range of functions including digital, brand, marketing analytics, performance management

  • Strong communication, interpersonal and collaboration skills

  • Strong self-management skills including demonstrable drive and energy

  • Proven negotiation skills

  • Project management skills


  • Lead change
  • Confidence and ability to sell and negotiate with senior managers 
  • Entrepreneurial and ability to take initiative 
  • Ability to ‘see the big picture’, make decisions and work with some supervision 
  • Self-driven, highly motivated team player 
  • Highly collaborative

Additional Information

All your information will be kept confidential according to EEO guidelines.

You may click here to apply for this job at SmartRecruiters.

Contact Information:

Contact: Human Resources


January 2, 2018
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